I've spent 20 years doing one thing. Going upstream to where the real business problem lives and finding the truth most brands walk right past. Then building momentum around it.

I do my best work before the problem hardens into a brief and the real opportunity gets lost in execution.

Most creative leaders come from one world. Agency or in-house. I've led at the highest level of both. Agency-side I drive breakthrough creative and campaign thinking. In-house I own brand architecture, positioning, team building, budget, and long-term brand equity. That combination changes everything about how I see a problem.

That approach helped Domino's become a technology company that sells pizza. Seven years. 2,000% stock growth. It drove State Farm's Agent State Farm Super Bowl campaign with Arnold Schwarzenegger to 26B earned media impressions and the number one spot on USA Today Ad Meter. It built Charlotte's Web from cannabis pioneer into category leader. And it created FLODA®, a product and brand built from scratch with Outside x Satisfy Running for the trail running community.

I specialize in the moments that matter. Challenger brands finding their footing. Category leaders under threat. Emerging CPG scaling into retail. Outdoor and endurance. Entertainment. Food and beverage. Regulated categories where the brand has to work harder because the media budget can't.

Ad Age 40 Under 40. Business Insider 30 Most Creative. Cannes Lions Titanium Grand Prix.

When I'm not working I'm outside. Cycling, trail running, or hiking with my wife, two daughters, and two dogs.

Call me when the business needs a solution and the brief hasn't been written yet.